✦Order by 30.11 = delivered before Christmas✦-15% on 2 watches · -20% on 3 · free leather boxesBlack Friday: buy 2 watches, get the 3rd free✦Free tracked shipping✦2-year warranty✦30-day returns✦Authentic Seiko movement✦Order by 30.11 = delivered before Christmas✦-15% on 2 watches · -20% on 3 · free leather boxesBlack Friday: buy 2 watches, get the 3rd free✦Free tracked shipping✦2-year warranty✦30-day returns✦Authentic Seiko movement
Black Friday Buy 2 watches, get the 3rd free The cheapest of the 3 is free, applied automatically in your cart. Until 30 November. Choose my 3 watches
Automatic watchesBlack Friday · the 3rd one free

The watch everyone thinks costs 1,500+ from 279.-

The weight, the finishing and the precision of watches that cost ten times more. Authentic Seiko movement, sapphire crystal, 316L steel.

2-year warranty · 30-day returns · Free tracked shipping
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Our most wanted

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SeitonaSeitonaSeikojustSeikojustSeikodateSeikodateSubmaikoSubmaikoGmteikoGmteikoNautikoNautikoRoyalikeRoyalikeSanteikoSanteikoOysteikoOysteikoYachteikoYachteikoExplorikaExplorikaLuneikoLuneikoSkydweikoSkydweiko
500+ watches deliveredAcross Switzerland and Europe
Tracked shippingFree, with tracking
2-year warrantyMovement and assembly
30-day returnsMoney-back guarantee
@modora.watches — TikTok · Instagram

Seen everywhere across Switzerland

Over 7 million views and 538,000 likes on our videos: Modora is already all over your feed. Tap any video to see it on TikTok, comments included.

TikTok @modora.watches Instagram @modorawatches
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Real quality, on camera

Luxury in every detail

Seiko movementJapanese automatic, winds as you wear it, no battery.
Water-resistantTested watch by watch before shipping.
Sapphire CrystalUltra-clear, scratch-resistant, the same used by the great watchmaking houses.
316L SteelSurgical-grade steel, brushed and hand-polished.
What you're really paying for

Don't pay for the logo. Pay for the watch.

On a big-name watch, a large share of the price is the name engraved on the dial. Not the materials. Not the movement. The name.

A Modora puts the entire budget where you can see and feel it on the wrist: a genuine Seiko movement, a scratch-resistant sapphire crystal, a 316L stainless steel case. Our dial, our case, our name.

The result: the look, the weight and the precision of watches that cost ten times more. You pay for the watch, not the marketing.

01 · Chrono Collection

Seitona

Tachymeter bezel, chronograph subdials and racing aesthetics. The iconic chrono, reinterpreted by Modora.

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02 · Dress Collection

Seikojust

The silhouette that defined the dress watch. Fluted bezel, Jubilee bracelet and sunburst dials that shift with the light.

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03 · Dive Collection

Submaiko

Inspired by the world's most recognizable dive watch. Rotating bezel, solid-link bracelet and real presence on the wrist.

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04 · GMT Collection

Gmteiko

Two-tone 24h bezel and GMT hand: the spirit of travel. The watch people notice first.

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The Modora community

Seen on the wrist, in real life

No studio, no retouching: our watches filmed exactly as you'll receive them.

Trustpilot
05 · Sport Chic Collection

Nautiko

Clean dials, integrated bracelets and an instantly recognizable look. The sporty chic of the great watchmaking houses.

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06 · Prestige Collection

Royalike

The octagonal bezel that became a legend. For those who want to push every limit.

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07 · Square Collection

Santeiko

Square case, exposed screws and bold geometry, inspired by one of the first pilot's watches in history.

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08 · Day & Date Collection

Seikodate

Day and date displayed across the full dial, presidential presence on the wrist. Boardroom elegance at its finest.

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Customer reviews

What our customers say

My biggest concern was whether the watch would look like the photos.

I've had bad experiences ordering products online before, especially when the pictures look much better than the actual product. Fortunately, that wasn't the case here also since it's a Swiss brand. The watch looks exactly as advertised, and the quality genuinely surprised me. Very happy with my decision.
Marco D.CH · 20.10.2026

Didn't know what to expect, but very pleasantly surprised.

There are so many watch brands online nowadays that it's difficult to know which ones are actually worth buying from. I took a chance with this one because it's Swiss and I'm very happy I did. The watch feels considerably more expensive than what I paid. Everything from the packaging to the finishing was better than expected.
Christopher W.CH · 08.09.2026

I was honestly quite hesitant at first.

I'd never ordered from this brand before, so I wasn't sure what to expect. After looking through the website for a while, I decided to give it a try. Six months later, I can honestly say I'm glad I did. The watch has been fantastic, still looks great and I've had absolutely no issues. Definitely wouldn't hesitate to order again.
Andreas M.CH · 24.10.2026

Good watch, but delivery could have been clearer

The watch itself is really nice and I'm happy with the quality. My only issue was that the delivery took longer than I expected. I would have appreciated more frequent updates. Once it arrived, though, everything was in perfect condition.
James H.CH · 30.02.2026

Great first impression, time will tell

Just received mine and so far everything looks good. The watch feels substantial, the dial is beautiful and the bracelet is comfortable. I haven't owned it long enough to comment on long-term accuracy, but my first impression is very positive.
Nicolas F.CH · 02.10.2026

Finally found a GMT I actually enjoy wearing

I've owned a few watches in this price range and this one has impressed me the most so far. The bracelet doesn't feel cheap, the finishing is clean and everything feels nicely put together. I've been wearing it on weekends and when travelling. No complaints.
Oliver W.CH · 27.08.2026

Pictures don't do this watch justice

I chose the Pepsi GMT and I'm very happy with it. The bezel colours look great in person and the watch has a really nice presence on the wrist without being uncomfortable. The GMT hand is a nice bonus too. For the price, I honestly don't think you can ask for much more.
Matteo L.CH · 22.07.2026

Customer service deserves a mention

I had a question about my order before purchasing and wasn't expecting such a quick response. They answered everything clearly without trying to push me into buying. The watch arrived a few days later than originally estimated, but the communication was good throughout. Really appreciate that.
David P.CH · 16.09.2026

Very happy, just one small issue

The watch is genuinely beautiful and the finishing is better than I expected for the price. I noticed the bracelet was slightly too large for my wrist, but that's an easy fix at a local watchmaker. Customer service was also quick to respond when I had a question. Would buy again.
Michael K.AU · 11.10.2026

Exactly what I was hoping for

The biggest thing for me was whether the actual watch would look like the pictures. It does. The dial colour is beautiful, especially outside in natural light. Packaging was good, everything arrived safely and the bracelet was easy to adjust with the tool that's offerend in the order. Really nice experience from ordering to delivery.
Julien B.FR · 08.09.2026

Still looks fantastic after 6 months of daily wear

Wanted to wait a few months before leaving a review. I wear this almost every day, including at work. No problems with the movement, bracelet or clasp. Obviously there are a few tiny scratches now, but that's normal. What matters is that it still looks great and feels just as good as when I received it.
Alexander M.CH · 12.04.2026

Honestly, I wasn't expecting this level of quality.

I was a little hesitant before ordering because you never really know what you're getting with watches online. But I'm genuinely impressed. The watch has a nice weight to it, the bracelet feels solid and the bezel action is really satisfying. I've had people ask me if it's a much more expensive watch. Definitely happy with the purchase.
Thomas R.CH · 17.10.2026

My new everyday watch

The GMT function is easy to use and the two-tone bezel looks fantastic. The lume is strong and the watch feels much more expensive than it is.
Daniel K.CH · 12.09.2026

Beautiful watch, delivery took longer

The watch itself is fantastic. The dial colour is exactly what I expected and the bracelet feels premium.
Delivery took almost five weeks instead of the estimated three..
Marco L.USA · 18.10.2026

Very impressed with the accuracy

I've been wearing it daily for three weeks. It's running around +4 seconds per day, which is excellent for this price. No complaints about the finishing either.
James R.CH · 27.10.2026

Honestly feels like a 1,000 CHF watch

The weight and finishing really surprised me. The bracelet feels solid, the bezel action is satisfying and the dial looks even better in person. Definitely exceeded my expectations.
Thomas M.CH · 30.10.2026

Satisfied

No problems at all with the Modora team, you can reach them 24/7, always available on WhatsApp or email. I ordered the watch and received it without any issue, exactly as described. Recommended, top value for money!
NiteCH · 15.10.2026 · translated from French
The watch looks way better in real life, also the quality is just insane.
I’m definitely buying again
Tommaso P.IT · 25.10.2026

Great watch

Great watch, extremely satisfied! Excellent value for money and good advice. I can only recommend it.
BeggiCH · 08.12.2025 · translated from German
I just received the watch and it’s truely amazing I got many trust issues but as soon as I spoke with Maxim from customer Service he helped me with all my problems. Absolutely trustworthy
Esteban H.ES · 10.01.2026

Quick response.

Quick response.
Fast delivery.
Great quality.
Happy and fully satisfied with my purchase.
LingCH · 04.12.2025 · translated from French

The customer service was outstanding

The customer service was outstanding. We had problems with the post office and the seller helped me without hesitation. The watch is also perfect. Very satisfied.
Anastasia S.CH · 27.10.2025 · translated from German
I’ve got this watch for my brothers birthday, he was very happy about the surprise and didn’t believe that it was so cheap for the quality.
Alice M.IT · 26.10.2025

Really great watches

Really great watches! Something for every taste, and the quality is right.
JuliaCH · 15.12.2025 · translated from German

Thank you Modora

Thank you Modora , i bought 1 Watch recently and it is so good.
Maxim from the customer service was very helpful, answered to all my questions.
Caterina F.IT · 26.10.2025
amazing service because i needed my watch fast for a birthday and they delivered it faster just for that and the watch is good
icynoxCH · 13.12.2025

Lovely gift for a man

Lovely gift for a man
Good value for money
Claudia W.CH · 09.12.2025 · translated from German
Very responsive and attentive, I recommend this shop
Anis N.FR · 13.01.2026 · translated from French

Very satisfied!

The gift went down really well! All perfect.
Carole S.CH · 09.12.2025 · translated from German

Perfect client service!

Perfect client service!
Alexandre M.CH · 13.12.2025

Top quality

Top quality
Natasha M.CH · 08.12.2025

Very good quality

Very good quality
Claus A.DE · 08.12.2025 · translated from German

Why Modora

What no one can copy

Modora finishing on the wrist

Hand assembly

Every watch is assembled then individually inspected before it ships. No batches, no shortcuts: one watch, one inspection.

Modora watches in hand

Proof, not promises

Our reviews come from real customers with real wrist shots. No invented ratings, no fake countdowns, ever.

Modora Seiko movement

Human support, in French

2-year warranty, 30-day returns, and a real human answering on WhatsApp. No "DM us on Instagram" left unanswered.

Try it for 30 days, risk-free

Wear it. Show it off. Compare it. If your Modora isn't the level you expected, we'll refund you in full. No hidden conditions, no endless email back-and-forth.

One message is all it takes. We can afford to do this because we know exactly what we ship.

0 daysto change your mind
Seikoauthentic movement
0models in the catalogue
0 yearsof warranty included
Included with every order

Inside the gift box

Modora Watches leather gift box with sizing kitUp to 154.- in free gifts
  • Your Modora watchInspected one by one before shipping
  • Modora Watches premium leather boxA refined case, ready to gift · free from 2 watches, 1 per watch
  • Bracelet sizing kitFitted to your wrist in 2 minutes
  • 2-year warranty cardMovement and assembly
FAQ

Frequently asked questions

Are these counterfeits?
No. A counterfeit copies a logo and pretends to be another brand. A Modora is a watch in its own right: genuine Seiko movement, a case and dial of our own, sold under our own name. No other brand's logo appears anywhere on our watches.
Which movement powers the watches?
Genuine Seiko movements (NH automatics and meca-quartz hybrids depending on the model): the reference calibre for watchmakers around the world. Reliable, robust and easy to service anywhere.
Can I have my watch serviced locally?
Yes. Seiko movements are a global watchmaking standard: any watchmaker can regulate or service them, no exotic parts required.
How do I adjust the bracelet to my wrist?
Every order includes a sizing kit (pin pusher + spring bar tool) and instructions. It takes two minutes, or any watchmaker or jeweller will gladly do it for you.
What are the delivery times?
Allow 9 to 14 working days between your order and delivery: each watch is assembled and then checked before shipping. Shipping is free and tracked; you receive the tracking number by email as soon as it ships.
What if I don't like the watch?
You have 30 days to change your mind: return it for a full refund, no questions asked. The warranty then covers the movement and assembly for 2 years.
Your cart
Free tracked shipping on every order