Understand everything before you buy: Seiko mods, homage watches, the NH35 movement, budget. Honest answers, no marketing fluff.
Solid gold, gold plating or PVD, two-tone, all gold or rose gold, care: what you need to know before buying a steel and gold watch under 400 CHF, and the Modora models from 299 CHF.
Read the guide →
Size, thickness, dial, steel bracelet or leather, budget: the simple rules for choosing an elegant automatic watch to wear with a suit, at the office or at a wedding, and the Modora models from 279 CHF.
Read the guide →
Skeleton or open heart, automatic movement or disguised quartz, legibility, sapphire crystal, budget: how to choose an automatic skeleton watch between 250 and 400 CHF, and the Modora models from 329 CHF.
Read the guide →
Rotating bezel, water resistance in ATM, crown, legibility, bracelet: the practical criteria for choosing an automatic dive watch between 250 and 400 CHF, the traps to avoid, and the Modora models under 300 CHF.
Read the guide →
Giving a watch for Christmas 2026: how to pick the size without knowing his wrist, which style suits which man, what budget to plan, and why you should order by 30 November at the latest for delivery before the holidays.
Read the guide →
How to choose a women’s automatic watch: the right diameter between 36 and 39 mm for your wrist, the styles that last, why pick an automatic over a quartz, a realistic budget for an affordable model, and how to give one as a gift without getting it wrong.
Read the guide →
What a GMT watch is for, how to read the second time zone, how to tell a true GMT from a fake one, who really needs one, what it costs, and which affordable automatic GMT watches exist under 400 CHF.
Read the guide →
What a real automatic watch costs in Switzerland, whether to buy from a Swiss or foreign site (VAT, customs, hidden fees), what to check before paying, and where to find a serious automatic under 300 CHF.
Read the guide →
Everything you need to know about Seiko mods: what they are, quality, legality, pricing and how to choose. The complete guide by Modora.
Read the guide →
Which Seiko mod watch should you choose in 2026? Our buying guide by style, budget and use, with the pitfalls to avoid.
Read the guide →
Is a homage watch legal? How is it different from a counterfeit? Quality, pricing and how to choose: the honest 2026 guide.
Read the guide →
A good-quality affordable automatic watch does exist: Seiko movement, sapphire crystal and refined finishing from 279 CHF. Here's how to choose one in 2026.
Read the guide →
The NH35 is Seiko's Japanese automatic movement, now the standard in affordable watches. How it works, its key specifications, and why it powers Modora watches.
Read the guide →
How to choose your watch size: measuring your wrist, understanding diameter, lug width and thickness, and knowing whether 36, 39 or 41 mm is right for you.
Read the guide →
Sapphire, mineral, acrylic: how to recognise a watch crystal, why sapphire is virtually scratch-proof, and how to check what you are buying.
Read the guide →
The complete guide to an automatic watch: first start, manual winding, setting the time and date, power reserve, and what to do when it stops.
Read the guide →
Automatic or quartz: accuracy, servicing, lifespan, price and value. An honest comparison to choose with confidence, including the cases where quartz is still the better option.
Read the guide →
Which model, which size, which budget when giving a watch: simple guidelines to choose a gift that will actually be worn, and the mistakes to avoid.
Read the guide →
Cleaning, water resistance, servicing, magnetism, storage: everything to do (and above all not to do) so an automatic watch lasts for decades.
Read the guide →
I've had bad experiences ordering products online before, especially when the pictures look much better than the actual product. Fortunately, that wasn't the case here also since it's a Swiss brand. The watch looks exactly as advertised, and the quality genuinely surprised me. Very happy with my decision.
There are so many watch brands online nowadays that it's difficult to know which ones are actually worth buying from. I took a chance with this one because it's Swiss and I'm very happy I did. The watch feels considerably more expensive than what I paid. Everything from the packaging to the finishing was better than expected.
I'd never ordered from this brand before, so I wasn't sure what to expect. After looking through the website for a while, I decided to give it a try. Six months later, I can honestly say I'm glad I did. The watch has been fantastic, still looks great and I've had absolutely no issues. Definitely wouldn't hesitate to order again.
The watch itself is really nice and I'm happy with the quality. My only issue was that the delivery took longer than I expected. I would have appreciated more frequent updates. Once it arrived, though, everything was in perfect condition.
Just received mine and so far everything looks good. The watch feels substantial, the dial is beautiful and the bracelet is comfortable. I haven't owned it long enough to comment on long-term accuracy, but my first impression is very positive.
I've owned a few watches in this price range and this one has impressed me the most so far. The bracelet doesn't feel cheap, the finishing is clean and everything feels nicely put together. I've been wearing it on weekends and when travelling. No complaints.
I chose the Pepsi GMT and I'm very happy with it. The bezel colours look great in person and the watch has a really nice presence on the wrist without being uncomfortable. The GMT hand is a nice bonus too. For the price, I honestly don't think you can ask for much more.
I had a question about my order before purchasing and wasn't expecting such a quick response. They answered everything clearly without trying to push me into buying. The watch arrived a few days later than originally estimated, but the communication was good throughout. Really appreciate that.
The watch is genuinely beautiful and the finishing is better than I expected for the price. I noticed the bracelet was slightly too large for my wrist, but that's an easy fix at a local watchmaker. Customer service was also quick to respond when I had a question. Would buy again.
The biggest thing for me was whether the actual watch would look like the pictures. It does. The dial colour is beautiful, especially outside in natural light. Packaging was good, everything arrived safely and the bracelet was easy to adjust with the tool that's offerend in the order. Really nice experience from ordering to delivery.
Wanted to wait a few months before leaving a review. I wear this almost every day, including at work. No problems with the movement, bracelet or clasp. Obviously there are a few tiny scratches now, but that's normal. What matters is that it still looks great and feels just as good as when I received it.
I was a little hesitant before ordering because you never really know what you're getting with watches online. But I'm genuinely impressed. The watch has a nice weight to it, the bracelet feels solid and the bezel action is really satisfying. I've had people ask me if it's a much more expensive watch. Definitely happy with the purchase.
The GMT function is easy to use and the two-tone bezel looks fantastic. The lume is strong and the watch feels much more expensive than it is.
The watch itself is fantastic. The dial colour is exactly what I expected and the bracelet feels premium.
Delivery took almost five weeks instead of the estimated three..
I've been wearing it daily for three weeks. It's running around +4 seconds per day, which is excellent for this price. No complaints about the finishing either.
The weight and finishing really surprised me. The bracelet feels solid, the bezel action is satisfying and the dial looks even better in person. Definitely exceeded my expectations.
No problems at all with the Modora team, you can reach them 24/7, always available on WhatsApp or email. I ordered the watch and received it without any issue, exactly as described. Recommended, top value for money!
The watch looks way better in real life, also the quality is just insane.
I’m definitely buying again
Great watch, extremely satisfied! Excellent value for money and good advice. I can only recommend it.
I just received the watch and it’s truely amazing I got many trust issues but as soon as I spoke with Maxim from customer Service he helped me with all my problems. Absolutely trustworthy
Quick response.
Fast delivery.
Great quality.
Happy and fully satisfied with my purchase.
The customer service was outstanding. We had problems with the post office and the seller helped me without hesitation. The watch is also perfect. Very satisfied.
I’ve got this watch for my brothers birthday, he was very happy about the surprise and didn’t believe that it was so cheap for the quality.
Really great watches! Something for every taste, and the quality is right.
Thank you Modora , i bought 1 Watch recently and it is so good.
Maxim from the customer service was very helpful, answered to all my questions.
amazing service because i needed my watch fast for a birthday and they delivered it faster just for that and the watch is good
Lovely gift for a man
Good value for money
Very responsive and attentive, I recommend this shop
The gift went down really well! All perfect.
Perfect client service!
Top quality
Very good quality
Wear it. Show it off. Compare it. If your Modora isn't the level you expected, we'll refund you in full. No hidden conditions, no endless email back-and-forth.
One message is all it takes. We can afford to do this because we know exactly what we ship.