The dive watch is the most widely worn sports watch in the world, including by people who never dive: it is tough, legible and goes with everything. The trouble is that the word “diver” is stuck on 80 CHF watches that cannot survive a shower, and on pieces costing several thousand francs. This guide explains what makes a real automatic diver, what you can demand between 250 and 400 CHF, and how to avoid deals that only look good.
The bezel is the ring graduated from 0 to 60 around the crystal. Before going down, the diver lines up the zero marker with the minute hand, then reads the elapsed time directly, with no arithmetic. On a real dive watch this bezel is unidirectional: it only turns anticlockwise. If a knock moves it, the time shown looks longer than it really is, never shorter, so you come up too early rather than too late.
In everyday life it is useful for everything: timing something in the oven, a parking meter, a workout. The test in a shop or on delivery is simple: the bezel should turn in crisp clicks, with no play, and refuse to go backwards. A fixed bezel, or one that spins freely in both directions, is just decoration.
This is the most misunderstood point. ATM (or metres) indicate a pressure tested in a laboratory on a new, motionless watch, not a depth you can go down to. In practice: 3 ATM copes with rain and hand washing; 5 ATM with a quick shower or a calm swim; 10 ATM with swimming and snorkelling; 20 ATM with water sports, jumping in and sea swimming without a second thought.
For scuba diving, the benchmark is the ISO 6425 standard: it requires at least 100 metres, a unidirectional bezel, legibility in the dark and a test of every single watch. A certified watch carries the word “Diver's” on the dial or caseback. Certification has a cost, and you rarely find it under 400 CHF. For swimming, travelling and wearing your watch every day, 20 ATM is the right benchmark; for going down to 30 metres with a regulator, insist on the certification.
The crown. This is where water gets in. On divers designed for immersion, it screws onto the case and compresses a gasket. Screw-down or not, the rule is the same: crown pushed fully home before any contact with water, and never operated underwater. If this point is decisive for you, ask the seller before buying: many product pages do not specify it.
Legibility. A diver should be readable in half a second: large markers, broad and clearly distinct hands, strong contrast between dial and indices. The crystal matters just as much: sapphire with an anti-reflective coating stays readable in full sun and does not scratch against sand or rock, where mineral glass is marked after the first holiday.
The bracelet. 316L steel with solid links is the most versatile: it fears neither salt nor chlorine and rinses clean in ten seconds. Check for a safety clasp, which prevents accidental opening. Rubber is lighter and comfortable in the water; leather has no place on a watch that goes swimming.
Under 150 CHF you are buying a look, not a diver: a quartz or anonymous automatic movement, mineral glass, 3 to 5 ATM, an often decorative bezel. Between 250 and 400 CHF you find real automatic dive watches: a Japanese Seiko or Miyota movement, sapphire crystal, 316L steel, a unidirectional bezel, 10 to 20 ATM. This is where you get the best ratio between what you pay and what you wear. Above 1,000 CHF you pay for certification, an in-house movement, the brand’s history and its network of boutiques.
First trap: “water resistant” with no figure, or 3 ATM on a watch that looks like a diver. Second trap: an unnamed movement. “Japanese automatic” is not enough, you need the maker. Third trap: “crystal” or “hardened mineral” glass, which is not sapphire. Fourth trap: a price shown in euros or dollars on a foreign site, to which VAT and customs clearance fees are added on delivery in Switzerland. One last point that applies to every watch: hot water, saunas and soap wear out the gaskets. Have the water resistance checked every two to three years if you swim with it often.
At Modora, the divers make up the Submaiko collection, inspired by the great classics of the genre. The product pages all list the same base: a 40 mm case in 316L stainless steel, 13 mm thick, a Seiko automatic movement, sapphire crystal with anti-reflective coating, 20 ATM water resistance, and an adjustable 316L steel bracelet with safety clasp.
The Submaiko Black (CHF 329) is the most classic: black dial, black unidirectional rotating bezel. The Submaiko Blue (CHF 329) follows the same recipe with a deep blue dial. The Submaiko Green (CHF 329) pairs a green dial with a green bezel, and the Submaiko Green Black (CHF 329) a black dial with a green bezel. The least expensive is the Submaiko Amber (CHF 309), with a golden amber dial and bezel.
Prices are in Swiss francs, shipping is free, the bracelet adjustment kit is included, the warranty is 2 years and you have 30 days to return an unworn watch.
Read next: all our automatic dive watches, the guide which watch size to choose and our advice on looking after an automatic watch.
Swimming, jumping in from the edge and snorkelling, yes, with a watch rated at 20 ATM and the crown pushed fully home.
10 ATM is suitable for swimming and snorkelling. 20 ATM gives twice the margin for jumping in, water sports and sea swimming. In both cases the value is measured on a new watch: worn gaskets bring it down.
No. It winds itself through the movement of your wrist. Worn every day, it does not stop; set down, it stops after about 40 hours and starts again as soon as it is back on your wrist.
Yes, in lukewarm fresh water, turning the bezel to flush out salt and sand, then drying with a soft cloth. Salt that dries under the bezel eventually makes it seize, and chlorine dulls steel over time.








I've had bad experiences ordering products online before, especially when the pictures look much better than the actual product. Fortunately, that wasn't the case here also since it's a Swiss brand. The watch looks exactly as advertised, and the quality genuinely surprised me. Very happy with my decision.
There are so many watch brands online nowadays that it's difficult to know which ones are actually worth buying from. I took a chance with this one because it's Swiss and I'm very happy I did. The watch feels considerably more expensive than what I paid. Everything from the packaging to the finishing was better than expected.
I'd never ordered from this brand before, so I wasn't sure what to expect. After looking through the website for a while, I decided to give it a try. Six months later, I can honestly say I'm glad I did. The watch has been fantastic, still looks great and I've had absolutely no issues. Definitely wouldn't hesitate to order again.
The watch itself is really nice and I'm happy with the quality. My only issue was that the delivery took longer than I expected. I would have appreciated more frequent updates. Once it arrived, though, everything was in perfect condition.
Just received mine and so far everything looks good. The watch feels substantial, the dial is beautiful and the bracelet is comfortable. I haven't owned it long enough to comment on long-term accuracy, but my first impression is very positive.
I've owned a few watches in this price range and this one has impressed me the most so far. The bracelet doesn't feel cheap, the finishing is clean and everything feels nicely put together. I've been wearing it on weekends and when travelling. No complaints.
I chose the Pepsi GMT and I'm very happy with it. The bezel colours look great in person and the watch has a really nice presence on the wrist without being uncomfortable. The GMT hand is a nice bonus too. For the price, I honestly don't think you can ask for much more.
I had a question about my order before purchasing and wasn't expecting such a quick response. They answered everything clearly without trying to push me into buying. The watch arrived a few days later than originally estimated, but the communication was good throughout. Really appreciate that.
The watch is genuinely beautiful and the finishing is better than I expected for the price. I noticed the bracelet was slightly too large for my wrist, but that's an easy fix at a local watchmaker. Customer service was also quick to respond when I had a question. Would buy again.
The biggest thing for me was whether the actual watch would look like the pictures. It does. The dial colour is beautiful, especially outside in natural light. Packaging was good, everything arrived safely and the bracelet was easy to adjust with the tool that's offerend in the order. Really nice experience from ordering to delivery.
Wanted to wait a few months before leaving a review. I wear this almost every day, including at work. No problems with the movement, bracelet or clasp. Obviously there are a few tiny scratches now, but that's normal. What matters is that it still looks great and feels just as good as when I received it.
I was a little hesitant before ordering because you never really know what you're getting with watches online. But I'm genuinely impressed. The watch has a nice weight to it, the bracelet feels solid and the bezel action is really satisfying. I've had people ask me if it's a much more expensive watch. Definitely happy with the purchase.
The GMT function is easy to use and the two-tone bezel looks fantastic. The lume is strong and the watch feels much more expensive than it is.
The watch itself is fantastic. The dial colour is exactly what I expected and the bracelet feels premium.
Delivery took almost five weeks instead of the estimated three..
I've been wearing it daily for three weeks. It's running around +4 seconds per day, which is excellent for this price. No complaints about the finishing either.
The weight and finishing really surprised me. The bracelet feels solid, the bezel action is satisfying and the dial looks even better in person. Definitely exceeded my expectations.
No problems at all with the Modora team, you can reach them 24/7, always available on WhatsApp or email. I ordered the watch and received it without any issue, exactly as described. Recommended, top value for money!
The watch looks way better in real life, also the quality is just insane.
I’m definitely buying again
Great watch, extremely satisfied! Excellent value for money and good advice. I can only recommend it.
I just received the watch and it’s truely amazing I got many trust issues but as soon as I spoke with Maxim from customer Service he helped me with all my problems. Absolutely trustworthy
Quick response.
Fast delivery.
Great quality.
Happy and fully satisfied with my purchase.
The customer service was outstanding. We had problems with the post office and the seller helped me without hesitation. The watch is also perfect. Very satisfied.
I’ve got this watch for my brothers birthday, he was very happy about the surprise and didn’t believe that it was so cheap for the quality.
Really great watches! Something for every taste, and the quality is right.
Thank you Modora , i bought 1 Watch recently and it is so good.
Maxim from the customer service was very helpful, answered to all my questions.
amazing service because i needed my watch fast for a birthday and they delivered it faster just for that and the watch is good
Lovely gift for a man
Good value for money
Very responsive and attentive, I recommend this shop
The gift went down really well! All perfect.
Perfect client service!
Top quality
Very good quality