An elegant watch is the one piece a man wears with a suit that says something about him without overdoing it. For the office, a wedding, a job interview or a dinner, the rules are simple, and you do not need to spend thousands of francs to follow them. This guide explains which size, dial, bracelet and budget to choose for an automatic dress watch.
With a shirt, the watch slips under the cuff and only shows when you move your arm. A thickness of 11 to 12 mm fits under a normal cuff; above 14 mm, the watch catches and pulls the shirt out of shape. As for diameter, 38 to 41 mm suits the great majority of men's wrists; above 42 mm, a watch looks sporty whatever its dial.
The easiest dials to wear with a suit are white or silver, champagne, midnight blue and black. White and champagne go with everything and look more formal; blue pairs perfectly with a navy or grey suit; black is the most understated. Roman numerals or slim indices give a more classic look, Arabic numerals a more modern one. On a dress watch, avoid graduated dive bezels and multiple sub-dials, which belong to the sporty register.
Tradition says a leather strap with a suit. In practice, a steel bracelet with fine, polished jubilee-style links is just as dressy as leather and far more practical: it does not mind sweat or rain, and works with a suit as well as with an open-collared shirt at the weekend. A tip for harmony: match the metal colour of the watch with your belt buckle and cufflinks.
An automatic watch has no battery: it winds itself through the movement of your wrist, and the seconds hand glides instead of jumping once a second. That smooth sweep is what people notice on a quality watch. As a wedding, graduation or first-job gift, it is also a watch that can be handed down, because it is serviced rather than thrown away.
Between 250 and 400 CHF you find dress watches on Japanese automatic movements, with sapphire crystal and 316L steel: exactly the materials that matter for a watch worn every day at the office. Under 150 CHF, expect quartz or mineral glass that scratches against a desk or a door handle. Above 1,000 CHF you mostly pay for the name and an in-house movement.
The Seikojust collection is our dressiest line: 41 mm diameter, 12 mm thick, Seiko automatic movement, sapphire crystal with anti-reflective coating, 316L steel jubilee bracelet with safety clasp, 10 ATM water resistance. The Seikojust Champagne (CHF 279) is the most versatile with a suit, the Seikojust Roman (CHF 279) the most classic with its Roman numerals, and the Seikojust blue arabic (CHF 279) the most modern.
To show the day of the week as well, the Seikodate Champagne (CHF 279, Seikodate collection) adds a fluted bezel. For a wedding, the Seikojust Roman two tone (CHF 299) combines steel and gold. And for a cleaner style, the Oysteiko Black (CHF 279, 41 mm, 11 mm thick, black PVD case) plays it completely understated.
Prices are in Swiss francs, shipping is free and tracked (9 to 14 business days, as each watch is assembled to order), the bracelet adjustment kit is included, the warranty is 2 years and you have 30 days to return an unworn watch.
Read next: which watch size to choose, giving a watch as a gift and automatic or quartz.
Yes, as long as it stays slim and understated: a black or blue dial on a steel bracelet works very well at the office. What does not work is thickness: above 14 mm, the watch distorts the cuff.
A white, silver or champagne dial, possibly with a steel and gold finish, on a fine steel bracelet or a leather strap. For the groom, it is also a classic gift from the best men or the family.
Between 38 and 41 mm in diameter for most wrists, and ideally 12 mm thick or less to slip under the cuff.






I've had bad experiences ordering products online before, especially when the pictures look much better than the actual product. Fortunately, that wasn't the case here also since it's a Swiss brand. The watch looks exactly as advertised, and the quality genuinely surprised me. Very happy with my decision.
There are so many watch brands online nowadays that it's difficult to know which ones are actually worth buying from. I took a chance with this one because it's Swiss and I'm very happy I did. The watch feels considerably more expensive than what I paid. Everything from the packaging to the finishing was better than expected.
I'd never ordered from this brand before, so I wasn't sure what to expect. After looking through the website for a while, I decided to give it a try. Six months later, I can honestly say I'm glad I did. The watch has been fantastic, still looks great and I've had absolutely no issues. Definitely wouldn't hesitate to order again.
The watch itself is really nice and I'm happy with the quality. My only issue was that the delivery took longer than I expected. I would have appreciated more frequent updates. Once it arrived, though, everything was in perfect condition.
Just received mine and so far everything looks good. The watch feels substantial, the dial is beautiful and the bracelet is comfortable. I haven't owned it long enough to comment on long-term accuracy, but my first impression is very positive.
I've owned a few watches in this price range and this one has impressed me the most so far. The bracelet doesn't feel cheap, the finishing is clean and everything feels nicely put together. I've been wearing it on weekends and when travelling. No complaints.
I chose the Pepsi GMT and I'm very happy with it. The bezel colours look great in person and the watch has a really nice presence on the wrist without being uncomfortable. The GMT hand is a nice bonus too. For the price, I honestly don't think you can ask for much more.
I had a question about my order before purchasing and wasn't expecting such a quick response. They answered everything clearly without trying to push me into buying. The watch arrived a few days later than originally estimated, but the communication was good throughout. Really appreciate that.
The watch is genuinely beautiful and the finishing is better than I expected for the price. I noticed the bracelet was slightly too large for my wrist, but that's an easy fix at a local watchmaker. Customer service was also quick to respond when I had a question. Would buy again.
The biggest thing for me was whether the actual watch would look like the pictures. It does. The dial colour is beautiful, especially outside in natural light. Packaging was good, everything arrived safely and the bracelet was easy to adjust with the tool that's offerend in the order. Really nice experience from ordering to delivery.
Wanted to wait a few months before leaving a review. I wear this almost every day, including at work. No problems with the movement, bracelet or clasp. Obviously there are a few tiny scratches now, but that's normal. What matters is that it still looks great and feels just as good as when I received it.
I was a little hesitant before ordering because you never really know what you're getting with watches online. But I'm genuinely impressed. The watch has a nice weight to it, the bracelet feels solid and the bezel action is really satisfying. I've had people ask me if it's a much more expensive watch. Definitely happy with the purchase.
The GMT function is easy to use and the two-tone bezel looks fantastic. The lume is strong and the watch feels much more expensive than it is.
The watch itself is fantastic. The dial colour is exactly what I expected and the bracelet feels premium.
Delivery took almost five weeks instead of the estimated three..
I've been wearing it daily for three weeks. It's running around +4 seconds per day, which is excellent for this price. No complaints about the finishing either.
The weight and finishing really surprised me. The bracelet feels solid, the bezel action is satisfying and the dial looks even better in person. Definitely exceeded my expectations.
No problems at all with the Modora team, you can reach them 24/7, always available on WhatsApp or email. I ordered the watch and received it without any issue, exactly as described. Recommended, top value for money!
The watch looks way better in real life, also the quality is just insane.
I’m definitely buying again
Great watch, extremely satisfied! Excellent value for money and good advice. I can only recommend it.
I just received the watch and it’s truely amazing I got many trust issues but as soon as I spoke with Maxim from customer Service he helped me with all my problems. Absolutely trustworthy
Quick response.
Fast delivery.
Great quality.
Happy and fully satisfied with my purchase.
The customer service was outstanding. We had problems with the post office and the seller helped me without hesitation. The watch is also perfect. Very satisfied.
I’ve got this watch for my brothers birthday, he was very happy about the surprise and didn’t believe that it was so cheap for the quality.
Really great watches! Something for every taste, and the quality is right.
Thank you Modora , i bought 1 Watch recently and it is so good.
Maxim from the customer service was very helpful, answered to all my questions.
amazing service because i needed my watch fast for a birthday and they delivered it faster just for that and the watch is good
Lovely gift for a man
Good value for money
Very responsive and attentive, I recommend this shop
The gift went down really well! All perfect.
Perfect client service!
Top quality
Very good quality