The NH35 is a Japanese automatic movement made by Seiko, which has become the de facto standard for affordable automatic watches. Robust, repairable and accurate for daily use, it powers millions of watches worldwide, including Modora watches. Here is how it works and why it is so highly recommended.
The NH35 (sometimes written NH35A) is a self-winding mechanical calibre produced by Seiko Instruments / Time Module Inc. (TMI), Seiko's movement division. Designed to be reliable and affordable, it is sold to countless brands and workshops, which has made it the benchmark movement for accessible automatic watchmaking.
An automatic movement has no battery. A rotor swings with the movements of your wrist and winds the mainspring, which stores energy and releases it steadily to drive the hands. As long as you wear the watch, it winds itself. Left off the wrist, it keeps its power reserve for about two days.
The NH36 is the same movement as the NH35 but with a day + date display (instead of date only). The Miyota 9015 (from Citizen) is another popular calibre, thinner and with a higher frequency (28,800 bph), but often a bit more expensive. For the balance of reliability, price and repairability, the NH35 remains the safe bet.
Every Modora watch carries a genuine automatic Seiko movement, under a scratch-resistant sapphire crystal. The NH35 lets us offer real, reliable Japanese mechanics, easy to service at any watchmaker, from 279 CHF. Want to see it in action? Discover our skeleton and open heart watches, whose openworked dial lets you admire the movement at work, or browse all our automatic watches.
Yes. It is one of the most reliable and widespread automatic movements in its category, renowned for its robustness and ease of repair. It powers watches from many brands.
Around 40 to 41 hours. If you set the watch down one evening, it is still running the next day; beyond that, you need to wear it or wind it by hand.
No. It is an automatic mechanical movement: it winds through the movements of your wrist, with no battery.
The NH36 adds a day-of-the-week display to the date. In every other respect (reliability, frequency, reserve), they are identical.
Yes, the NH35 supports manual winding and second stop, which lets you start it and set the time precisely.








I've had bad experiences ordering products online before, especially when the pictures look much better than the actual product. Fortunately, that wasn't the case here also since it's a Swiss brand. The watch looks exactly as advertised, and the quality genuinely surprised me. Very happy with my decision.
There are so many watch brands online nowadays that it's difficult to know which ones are actually worth buying from. I took a chance with this one because it's Swiss and I'm very happy I did. The watch feels considerably more expensive than what I paid. Everything from the packaging to the finishing was better than expected.
I'd never ordered from this brand before, so I wasn't sure what to expect. After looking through the website for a while, I decided to give it a try. Six months later, I can honestly say I'm glad I did. The watch has been fantastic, still looks great and I've had absolutely no issues. Definitely wouldn't hesitate to order again.
The watch itself is really nice and I'm happy with the quality. My only issue was that the delivery took longer than I expected. I would have appreciated more frequent updates. Once it arrived, though, everything was in perfect condition.
Just received mine and so far everything looks good. The watch feels substantial, the dial is beautiful and the bracelet is comfortable. I haven't owned it long enough to comment on long-term accuracy, but my first impression is very positive.
I've owned a few watches in this price range and this one has impressed me the most so far. The bracelet doesn't feel cheap, the finishing is clean and everything feels nicely put together. I've been wearing it on weekends and when travelling. No complaints.
I chose the Pepsi GMT and I'm very happy with it. The bezel colours look great in person and the watch has a really nice presence on the wrist without being uncomfortable. The GMT hand is a nice bonus too. For the price, I honestly don't think you can ask for much more.
I had a question about my order before purchasing and wasn't expecting such a quick response. They answered everything clearly without trying to push me into buying. The watch arrived a few days later than originally estimated, but the communication was good throughout. Really appreciate that.
The watch is genuinely beautiful and the finishing is better than I expected for the price. I noticed the bracelet was slightly too large for my wrist, but that's an easy fix at a local watchmaker. Customer service was also quick to respond when I had a question. Would buy again.
The biggest thing for me was whether the actual watch would look like the pictures. It does. The dial colour is beautiful, especially outside in natural light. Packaging was good, everything arrived safely and the bracelet was easy to adjust with the tool that's offerend in the order. Really nice experience from ordering to delivery.
Wanted to wait a few months before leaving a review. I wear this almost every day, including at work. No problems with the movement, bracelet or clasp. Obviously there are a few tiny scratches now, but that's normal. What matters is that it still looks great and feels just as good as when I received it.
I was a little hesitant before ordering because you never really know what you're getting with watches online. But I'm genuinely impressed. The watch has a nice weight to it, the bracelet feels solid and the bezel action is really satisfying. I've had people ask me if it's a much more expensive watch. Definitely happy with the purchase.
The GMT function is easy to use and the two-tone bezel looks fantastic. The lume is strong and the watch feels much more expensive than it is.
The watch itself is fantastic. The dial colour is exactly what I expected and the bracelet feels premium.
Delivery took almost five weeks instead of the estimated three..
I've been wearing it daily for three weeks. It's running around +4 seconds per day, which is excellent for this price. No complaints about the finishing either.
The weight and finishing really surprised me. The bracelet feels solid, the bezel action is satisfying and the dial looks even better in person. Definitely exceeded my expectations.
No problems at all with the Modora team, you can reach them 24/7, always available on WhatsApp or email. I ordered the watch and received it without any issue, exactly as described. Recommended, top value for money!
The watch looks way better in real life, also the quality is just insane.
I’m definitely buying again
Great watch, extremely satisfied! Excellent value for money and good advice. I can only recommend it.
I just received the watch and it’s truely amazing I got many trust issues but as soon as I spoke with Maxim from customer Service he helped me with all my problems. Absolutely trustworthy
Quick response.
Fast delivery.
Great quality.
Happy and fully satisfied with my purchase.
The customer service was outstanding. We had problems with the post office and the seller helped me without hesitation. The watch is also perfect. Very satisfied.
I’ve got this watch for my brothers birthday, he was very happy about the surprise and didn’t believe that it was so cheap for the quality.
Really great watches! Something for every taste, and the quality is right.
Thank you Modora , i bought 1 Watch recently and it is so good.
Maxim from the customer service was very helpful, answered to all my questions.
amazing service because i needed my watch fast for a birthday and they delivered it faster just for that and the watch is good
Lovely gift for a man
Good value for money
Very responsive and attentive, I recommend this shop
The gift went down really well! All perfect.
Perfect client service!
Top quality
Very good quality